What is GEO, and how is it different from SEO?

Generative engine optimization (GEO) is the work of getting your brand named and cited inside AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews. SEO earns rankings in a list of links. GEO earns a place in the answer itself. The two overlap, because AI engines still lean on search indexes, but GEO adds prompt tracking, answer-first content, entity work and third-party citations.

Answer engine optimization (AEO) focuses on structuring content so engines can lift a direct answer from it: clear questions, short factual answers, schema markup and consistent facts. In practice we treat GEO and AEO as one program.

What does "agent-ready" mean?

AI agents now browse websites, compare products and complete tasks for people. An agent-ready site lets them do that reliably: open access for the agents you want, clean machine-readable content, structured facts, and actions an agent can complete without a human fixing the form.

How do you measure results?

We track a fixed set of buyer prompts across engines every week and report mention rate, citation rate and share of voice against named competitors. We connect that to AI referral traffic, assisted conversions and pipeline in your analytics and CRM.

How long until we see movement?

Technical fixes and page rewrites can earn first citations within weeks. A durable share-of-voice gain usually takes three to four months, because engines weigh agreement across many sources.

Can you guarantee we will be cited?

No honest agency can. Models change and answers vary between runs. We guarantee the work, the measurement and full transparency about what is moving and what is not.

GEO, AEO and agentic AI studio

When buyers ask AI who to choose, it should say your name.

We win the AI answers that drive your deals, fix the wrong things AI says about you, and make your site buyable by AI agents. You pay a bonus only for the prompts we win.

Get a free AI snapshot Explore services

6: AI engines tracked
48h: free snapshot
$0: bonus if we miss

Buyer asks

What is the best SOC 2 platform

AI engines

northwind.io/pricingYour site

G2 reviews4.8 rating

r/startups threadCommunity

Old directory listingWrong price

AI answer

Waiting for sources…

ChatGPTGoogle AI ModeGeminiPerplexityCopilotClaudeChatGPTGoogle AI ModeGeminiPerplexityCopilotClaudeChatGPTGoogle AI ModeGeminiPerplexityCopilotClaudeChatGPTGoogle AI ModeGeminiPerplexityCopilotClaude

Search did not disappear. The shortlist moved.

Buyers still research. They do it in a conversation now, and the engine decides which three names they hear.

ChatGPT weekly users0M

Publicly reported weekly active users, OpenAI announcements.

0%of B2B buyers used generative AIin their latest purchase

0%of brand mentions in AI answerscome from pages brands do not own

0.0%of US Google searchesend without a click to any website

Sources

Everyone sells a GEO retainer. We sell outcomes.

The market is filling up with identical monthly packages. We built three offers almost nobody packages, because they are the ones buyers actually ask for.

You pay for prompts we win

Most GEO retainers bill for activity. Our takeover sprint adds a bonus only for buyer prompts where you actually get named.

We fix what AI gets wrong

Wrong prices and invented features cost deals quietly. We find each error, trace its source and correct it in two weeks.

We build for AI agents

Agents now research and shortlist vendors. We ship the code that lets them read, compare and buy from you.

Ten services. One goal: be the answer.

Fixed scopes, published prices and one senior owner on every engagement.

For agencies

Sell AI search visibility to your clients under your own brand. We deliver, you keep the margin.

White-Label AI Visibility

For agencies

Monthly AI visibility reports and fixes for your clients, delivered under your agency’s logo. You set the price and keep the margin.

$149 per client per month, or $390 with fixes included

Win the AI answer

Get named, described correctly and chosen when buyers ask ChatGPT, Gemini, Perplexity or Google AI Mode.

AI Answer Correction

Fastest win

Find every wrong price, invented feature and outdated claim AI engines repeat about you, then fix it at the source.

$790 one-time sprint, then optional $190/mo monitoring

Answer Takeover Sprint

Pay per prompt won

Pick the 25 money prompts where AI names your competitors. We work to get you named, and you pay a bonus only for prompts we win.

$1,290 per month for 3 months, plus $100 per prompt won

AI Visibility Audit

A fast, fixed-fee picture of where AI names you, names competitors instead, and what to fix first.

$490 one-time, credited if you continue

ChatGPT Ads Launch

New channel

Launch and manage ads inside ChatGPT answers, tied to your organic AI visibility so paid and earned work together.

$690 setup, then $590/mo plus ad spend

Win the overlooked channels

Local listings and YouTube videos feed AI answers, and almost nobody is optimizing them for it yet.

Local AI Visibility

Huge gap

Get your locations recommended when people ask ChatGPT, Gemini or Google Maps for the best business near them.

$390 per month for 1 location, $890 for up to 5

YouTube for AI Citations

Few do this

Turn your YouTube videos into sources Perplexity and Google AI Overviews cite, with chapters, transcripts and answer-first scripts.

$690 per month

Sell to AI agents

Make your site and catalog readable, comparable and buyable by the agents now shopping for your customers.

Agent-Ready Website

Early-mover edge

Engineering that lets AI agents read, compare and act on your site: crawler policy, markdown, llms.txt, schema and an MCP endpoint.

$1,490 one-time build

Agentic Commerce Readiness

Get your products recommended and bought inside ChatGPT, Google AI Mode, Gemini and Copilot.

$1,990 one-time, up to 100 products

Put agents to work

Ship production agents that take real work off your team, with guardrails your security team will sign.

AI Agent Engineering

Production AI agents for research, content operations, lead qualification and support, with real guardrails.

From $2,490 per agent, or $1,490/mo ongoing

A number you can take to the board.

Every week we run your buyer prompts across six engines and record who gets named. Your share of voice moves on a chart, next to the competitors you care about.

Mention and citation rate per engine
The sources each engine trusts
Wrong claims and where they came from
AI referral traffic and pipeline

41%

your share

Your brand41%
Competitor A49%
Competitor B37%
Competitor C18%

Weekly share of voice, all topics+29 pts

Sample report layout with illustrative figures. Your report uses your prompts, competitors and live engine data.

AI engines read four layers. We work on all four.

Being cited is not luck. Engines pick sources they can reach, understand, quote and verify.

Engines read from the bottom up. Click a layer.

Layer 1: Access

Can engines and agents reach and read you?

AI crawler policy
Server-rendered content
Markdown for agents
llms.txt and clean sitemaps

Read the full method

From first email to first win

A low-risk path in. Every step pays for itself before you commit to the next.

1
48 hours
Free snapshot
Five of your buyer prompts, six engines, the competitors named instead of you.
2
1 to 2 weeks
Audit or correction
A fixed-fee baseline, or a sprint that fixes the wrong answers first.
3
90 days
Takeover sprint
Your 25 money prompts, attacked one by one, with a bonus only on wins.
4
Ongoing
Defend and expand
Keep what you won, add new prompts, markets and agent-ready builds.

Built for categories where one deal is worth a lot

Long research cycles and high contract values, where being named in an AI answer beats any click.

B2B SaaS

Software shortlists now start in a chat window.

Cybersecurity

Security buyers ask AI first, then ask their peers.

Fintech & financial services

Money questions get answered by AI now. Be the trusted name.

Law firms & legal services

Clients ask AI who to hire before they call anyone.

Healthcare & health tech

Patients and buyers both ask AI. Accuracy is the price of entry.

Ecommerce & DTC

AI shopping assistants are the new shelf.

Questions buyers ask us

See all questions

Generative engine optimization (GEO) is the work of getting your brand named and cited inside AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews. SEO earns rankings in a list of links. GEO earns a place in the answer itself. The two overlap, because AI engines still lean on search indexes, but GEO adds prompt tracking, answer-first content, entity work and third-party citations.

Find out what AI says about you this week.

Get a free AI Answer Snapshot: five of your buyer prompts, tested across six engines, with the competitors named instead of you.

Get my free snapshot Book a call